The eighth issue of APEC Sports Newsletter was published on September 30th

Sports tourism generates substantial benefits. Today, economies around the world are using the hosting of sports events to package their cities and generate their own brand. This drives city marketing and showcases every aspect of a city on the international stage before a global audience. The associated life, tourism and industrial activities bring substantial economic benefits to a city and allow the city brand to shine. This issue of the APEC Sports Newsletter will allow readers to experience the irresistible charm of brand sports and city marketing.

In this issue, we share with you a summary report on the 2019 APEC Workshop on
International Sports Events and Local Economic Development held in Manila and best practices of city marketing using sports events from Indonesia; Japan; Malaysia; the Philippines; Singapore; Chinese Taipei; Thailand; and Viet Nam, sharing with readers how each economy combines sports development and local cultural characteristics to display the city on the international stage. This issue also reports on the progress of preparations for the 30th Southeast Asian Games, the 2021 Kansai World Masters Games and other latest news on international sports events; information about TAFISA and sport-for-all related programs is also included. Moreover, articles on the focal points of global sports innovation, Chinese Taipei-Philippines innovation industry exchange and the results of the second training cycle of SPIN Accelerator TW are featured in the Sports Innovation Accelerating column.

As social development becomes increasingly diverse, it can be combined with city marketing, thus forming a distinctive local industrial ecology. A city brand represents a city's main development characteristics and future vision objectives. By hosting important international sports events and combining them with local distinctive culture, participation of foreigners and locals alike can be attracted and the popularity of sport could be increased locally to achieve the benefit of "brand sports event", thus, molding a sports city. I hope this e-newsletter can inspire readers' to form different ideas and outlook with regard to sports cities.

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